Good news for Gatorade G2 drinkers!

>> Tuesday, January 12, 2010

Hip, hip hooray!  Gatorade has listened to its customers and is ridding it's popular G2 drink of HFCS! 



From an e-mail received from a Gatorade employee (the bold is their addition):

Gatorade’s G2, a low-calorie sports drink with less than half the calories of Gatorade but all of the same hydration benefits, can keep you energized and hydrated for your workouts or sports activities. Through our research and understanding of athletes, we have learned that many have a negative perception of High Fructose Corn Syrup (HFCS).   Even though scientific research has shown that HFCS does not impact obesity, we understand the concerns, and HFCS has been removed from G2 to better address the needs of our consumers. And at only 20 calories per 8-oz, G2 is already a low-calorie option that active people can turn to for optimal hydration.
Additional details on the reformulated G2:
·         HFCS will be removed from all G2 moving forward.
·         The carbohydrate source in G2 will now be sucrose, which will fuel working muscles during activity to enhance athletic performance.
·         G2 provides an electrolyte blend that offers optimal hydration with 110 mg of sodium (per 8 oz) – the most important electrolyte for hydration – and carbohydrate levels designed to speed fluid absorption.

Ok, so they still don't seem to get the point of why many of us choose to rid our diet of HFCS, but we won't squabble over the details - it's gone now! 

Good job getting rid of the HFCS in G2, Gatorade!  Now...how about ridding the rest of your products of HFCS?  Even your research shows that your customers don't think highly of HFCS!

12 comments:

Cindy Rowland January 13, 2010 at 3:58 AM  

The only time I've ever bought Gatoraide is when someone is sick and needs help hydrating. Those bright colors sort of freak me out.

Amy January 13, 2010 at 10:00 AM  

It's so encouraging to read "The consumers want this!! Becasue truly companies will put out what the consumers want. We just have to get more that want it. Good job consumers!!

Lori January 13, 2010 at 12:27 PM  

Woohoo! Perfect timing too as I'm training for a half this spring and my husband a full marathon. You know I stick with homemade, real foods as much as possible, but I do feel Gatorade helps when I'm dehydrated past water's potential to help.

I have a feeling the terminology was used to avoid ruffling feathers which is okay. We get it Gatorade (wink, wink). :) Amy is right, we have the power to change things!

Karen January 14, 2010 at 4:40 AM  

Good news! I don't care what gets them to reformulate their product... just whatever gets it done! :)

fatfighter January 14, 2010 at 5:43 AM  

That is encouraging - hopefully more companies will follow their lead!

Mark January 15, 2010 at 10:20 AM  

Wow! I hadn't heard...great news. Thanks for the updates as always!

cammy@TippyToeDiet January 15, 2010 at 3:19 PM  

I hadn't heard this--thank you! I like G2 in the summer heat, but hadn't purchased it. Nice to know it's back on my list! :)

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maubs January 18, 2010 at 7:18 PM  

This is great news! I can only hope that it's a sign of things to come. Since Propel switched the wrong way (sugar to HFCS), it's really nice to see a company start to get it.

Dako January 19, 2010 at 5:45 AM  

It is an interesting subject. There is no doubt HFCS is unhealthful, but I doubt it is because it is a sugar. The prebiotic sugar inulin has been shown to cause weight loss in people who made not other dietary changes. I wonder if HFCS is harmful because it has an opposite effect and rather than helping to increase the number of healthful bacteria in our gut, actually has an adverse effect. This is one of the mechanism by which the artificial sweetener Splenda is harmful, and I believe it is the mechanism responsible for obesity.

http://www.theepochtimes.com/n2/content/view/28082/

Condo Blues January 30, 2010 at 1:34 PM  

We're doing the happy dance! My husband's a runner and sports drinks were a summer time staple. We can now start buying a Gatorade product again.

theguildedpage June 19, 2012 at 6:31 AM  

Pretty effective material, much thanks for your article.

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